Luxury Hotel Sales and Marketing Representation
‘Highlife Marketing Limited’ is more than just a hotel representation company.
We and our clients think of us as an extension to their sales team and in many cases, we are the sales team!
We specialise in luxury hotels, resorts and yachts which are unique in both their style and/or their service and most are privately owned.
With over 20 years experience, the team at Highlife enjoy the challenge of launching a new hotel or resort into the UK and European markets and have done so for Kasbah Tamadot in Morocco, Hotel Portetta in Courchevel and Ballyfin in Ireland whilst also providing advice and direction on sales and marketing strategy. We also work with established hotels to maintain their positioning in key markets.
The travel industry, like most is becoming increasingly competitive and it is our belief that relationships are thus more important than ever. We have a well established network of contacts who trust and rely on us to bring them properties with a difference …niche little places where their clients can escape the ever increasing stresses of life and where service is paramount.
When taking on a new client, we visit the property and do a full review of the sales &marketing plan, offering advice and creating new ideas to address low occupancy periods and establishing potential new markets. Our visit would also include a competitor analysis and rate review. We are a small team who are used to working with budget constraints on behalf of our clients, something we feel is of paramount importance in the current economic climate.